I’ll continue from upwork here:

What part of this project most appeals to you?

This project in summation is "looking for a designer who can express my brand ideas visually." By this I imagine you mean telling the story of your brand in a way that it is both appealing and remembered. This is what I love doing, and I can do it well. Continue for details.  

What past project or job have you had that is most like this one and why?

Of all things that I've done, the closest one to this hasn't been my conversion optimization work, but rather a daydream of sorts. I planned out a wallet company. Read more here:

Which of the required job skills do you feel you are strongest at?

I think that it would be a cross between the branding above and my conversions here:

Why did you apply to this particular job?

1.  It seems exciting. 

2. I live in Richmond (which is relatively close to you).

3. I've been wanting to do a branding project like this for a very long time.

Now if you’re interested in what you’ve seen so far, I would love for you to see my whole portfolio.

Talk soon!